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Apple Leisure Group Breaks Ground on Breathless Cancun Resort & Spa

Construction kicks off on resort project valued at more than $160 million USD; Company’s rapidly expanding footprint now boasts more than 30 branded properties in Mexico

NEWTOWN SQUARE, Pennsylvania and CANCUN, Mexico (Feb. 25, 2019)AMResorts® (AMR), an Apple Leisure Group® (ALG) related brand announced today the signing of Breathless® Cancun Resort & Spa, the third Breathless-branded property in Mexico. This new deal reaffirms the company’s commitment to expanding AMResorts’ presence in the country where it has more than 30 resorts across seven award-winning brands.

The Governor of the State of Quintana Roo, Carlos Joaquín Gonzaléz, presided over the customary first stone placement ceremony where he was joined by Alex Zozaya, CEO of ALG and several prominent dignitaries, including; Mara Lezama, Mayor of the Municipality of Benito Juárez; Francisco Javier Luque, President of Fuerte Group; Marisol Venegas, Secretary of Tourism of the State of Quintana Roo; and Armando Palma Peniche and Armando Palma Vargas of Grupo Promotora Residencial.

Governor, Carlos Joaquín noted that the project will create more than 3,000 direct and indirect jobs, benefitting the local population and strengthening the competitive and high-quality product offering in the Mexican Caribbean. "Working together generate major investments for the benefit of the local population, will result in a better quality of life for the people," Joaquín said.

“Despite the challenges that continue to impact the tourism industry in Mexico, ALG maintains its commitment to Cancun and other destinations in the country. We remain loyal to our goal of attracting investment for new projects that will create jobs and economic benefits in these regions and the Breathless Cancun Resort & Spa is a great example of this” said Zozaya. “We are bullish on the future of the Mexican tourism market and will work hand-in-hand with local stakeholders to ensure this new project continues ALG’s tradition of bringing value to the regions where AMResorts brands are present, with concepts that simultaneously surpass travelers’ expectations.”

Francisco Javier Luque, President, Fuerte Group; Marisol Venegas, Secretary of Tourism of Quintana Roo; Alex Zozaya, CEO de ALG; Governor of the State of Quintana Roo, Carlos Joaquín González; Mara Lezama, President of the Municipality of Benito Juárez; Armando Palma Vargas, Managing Director of Grupo Promotora Residencial; y Armando Palma Peniche, Chairman of the Board of Directors of Grupo Promotora Residencial.

Located in the vibrant Cancun Hotel Zone, more than $160 million USD will be invested into the development of Breathless® Cancun Resort & Spa. The resort will be comprised of 429 guestrooms and suites, and it is slated to open in summer 2021. The resort will offer the brand’s now-iconic Unlimited-Luxury® vacation concept, where everything is included, and all without wristbands.

“The potential of Cancun is tremendous, as the area continues to evolve to meet demand for more luxury accommodations and offerings,” said Javier Coll, Executive Vice President and Chief Strategy Officer of ALG. “Our ability to leverage our extensive brand management experience in the region allows us to work with hotel owners to refine the product and provide an unmatched ROI for owners, while creating truly differentiated brands for guests to experience.”

The resort is the latest addition to the Breathless Resorts & Spa brand collection, which includes branded properties in Mexico, Dominican Republic and Jamaica. Most recently, ALG announced the signing of Breathless Tulum Resort & Spa, which is set to open in 2021. The brand’s growth will be supported by ALG’s strong distribution network to the region, which brings more than 2.3 million passengers annually to the area.

For more information on Breathless Cancun watch the video below. To learn more about the ALG advantage, visit

About Apple Leisure Group:

Apple Leisure Group® (ALG) is the leading North American travel, hospitality and leisure management group with the only vertically-integrated business model, serving travelers and destinations worldwide. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising: the largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through the well-established vacation brands Apple Vacations®, BeachBound®, Funway Holidays®, Travel Impressions®,®,, Blue Sky Tours®, Southwest Vacations®, Funjet Vacations®, and United Vacations®; brand management of 5-star and 4-star luxury resorts through AMResorts® award-winning brand portfolio including Zoëtry® Wellness & Spas Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Now Resorts & Spas®, Reflect Resorts & Spas®, Sunscape® Resorts & Spas, and Alua Hotels & Resorts; best-in-class destination management services provided by Amstar DMC and Worldstar®, the exclusive loyalty program Unlimited Vacation Club®; and the innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers. To learn more about the Apple Leisure Group advantage, visit

About AMResorts:

AMResorts collectively provide sales, marketing and brand management services to eight individually unique resort brands including Zoëtry Wellness & Spa Resorts, Secrets, Breathless, Dreams, Now, Reflect, Sunscape Resorts & Spas, and Alua Hotels & Resorts. The Newtown Square-based company is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury®, and Unlimited-Fun® programs. Located throughout Spain, Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, and Panama, AMResorts’ 63 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: boutique Zoëtry Wellness & Spa Resorts; adults-only Secrets Resorts & Spas; high-energy Breathless Resorts & Spas; family-friendly Dreams Resorts & Spas; vibrant Now Resorts & Spas; spirited Reflect Resorts & Spas; fun-filled Sunscape Resorts & Spas; and Alua Hotels & Resorts. Images, logos and informational material about the AMResorts Collection of brands and properties are available at

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