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Apple Leisure Group Inks Two New Resort Management Deals in Mexico

The company continues to expand its presence in the country with resorts planned for Cancun and Akumal Beach

NEWTOWN SQUARE, Pennsylvania and CANCUN, Mexico (March 7, 2019)AMResorts® (AMR), an Apple Leisure Group® (ALG) affiliated brand, today announced two new resort brand management deals in partnership with Oasis Hotels & Resorts, an international hotel group with properties throughout Mexico, the Caribbean and Europe. The deals expand AMResorts’ family-friendly resort portfolio in the country, growing the Now® Resorts & Spas’ brand footprint in Cancun and introducing Sunscape® Resorts & Spas in the sought out beach destination of Akumal.

“Hotel investors, this is the right time to have a strong partner in Mexico. The team at Oasis Hotels & Resorts shares our vision for growth, and together we can tap into our collective expertise in the market to deliver an unparalleled experience for travelers,” said Javier Coll, Executive Vice President and Chief Strategy Officer of ALG. “As the market cycle continues to turn, now is the time for owners wanting to ensure future stability for their assets and capitalize on their investments to align with the right partner who can help them weather the cyclical nature of the hospitality industry.”

The resorts are conversions of two existing resorts, which will undergo renovations and re-open under AMResorts’ brands on June 1, 2019. Grand Oasis Sens in Cancun will be rebranded as Now® Emerald Cancun, offering guests 427 rooms and the brand’s signature Unlimited-Luxury® vacation concept. The second property, Grand Oasis Tulum, will reopen as Sunscape Akumal® Beach Resort & Spa, the first hotel for the brand in the area. Guests will enjoy Sunscape’s Unlimited-Fun® vacation concept, and the property will be comprised of 360 rooms.

The AMResorts brands continue to expand in Mexico, with new properties slated to open in the country beginning in late 2019 with Now Natura Riviera Cancun, and more properties scheduled to make their debut in 2020 and beyond.

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About Apple Leisure Group:

Apple Leisure Group® (ALG) is the leading North American travel, hospitality and leisure management group with the only vertically-integrated business model, serving travelers and destinations worldwide. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands, including: the largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through the well-established vacation brands Apple Vacations ®, BeachBound®, Funway Holidays®, Travel Impressions®,®,, Blue Sky Tours®, Southwest Vacations®, Funjet Vacations®, and United Vacations®; brand management of 5-star and 4-star luxury resorts through AMResorts® award-winning brand portfolio including Zoëtry® Wellness & Spas Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Now Resorts & Spas®, Reflect Resorts & Spas®, Sunscape® Resorts & Spas and Alua® Hotels & Resorts; best-in-class destination management services provided by Amstar DMC and Worldstar®, the exclusive loyalty program Unlimited Vacation Club®; and the innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers. To learn more about the Apple Leisure Group advantage, visit

About AMResorts:

AMResorts collectively provide sales, marketing and brand management services to eight individually unique resort brands including Zoëtry Wellness & Spa Resorts, Secrets, Breathless, Dreams, Now, Reflect, Sunscape Resorts & Spas, and Alua Hotels & Resorts. The Newtown Square-based company is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury®, and Unlimited-Fun® programs. Located throughout Spain, Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, and Panama, AMResorts’ 63 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: boutique Zoëtry Wellness & Spa Resorts; adults-only Secrets Resorts & Spas; high-energy Breathless Resorts & Spas; family-friendly Dreams Resorts & Spas; vibrant Now Resorts & Spas; spirited Reflect Resorts & Spas; fun-filled Sunscape Resorts & Spas; and Alua Hotels & Resorts. Images, logos and informational material about the AMResorts Collection of brands and properties are available at

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