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Apple Leisure Group and Hesperia Hotels & Resorts debut second Secrets-branded property in Europ

Following an extensive renovation, Secrets Lanzarote Resort & Spa is the second Secrets-branded property in the Canary Islands

NEWTOWN SQUARE, PA – December 10, 2019 - AMResorts®, an Apple Leisure Group® (ALG) company, and Hesperia Hotels & Resorts, one of leading hotel groups in Spain, announced today the debut of the second Secrets® Resorts & Spas branded property in Europe with Secrets Lanzarote Resort & Spa. Following a €10 million renovation, the resort opened on December 9, and is located close to Lanzarote airport and alongside the beautiful marina of Puerto Calero. The property is owned and managed by Hesperia Resorts & Hotels.

“We are thrilled to debut this new property on the island of Lanzarote, which marks another successful milestone in Spain for ALG and the AMResorts collection,” said Javier Coll, Executive Vice President and Chief Strategy Officer of ALG, who is responsible for the business operations in Europe. “With the acquisition of a majority stake in Alua Hotels & Resorts last year, and the opening of Secrets Mallorca Villamil Resort & Spa in May, we continue to solidify our position as an industry leader delivering successful hotel conversions and exceptional brand management services at a global level.”

Secrets Lanzarote Resort & Spa underwent an extensive renovation spanning all areas of the hotel, including the 335 guest rooms, several of which were converted into swim-up suites offering private terraces and direct access to a private pool. In addition, 125 of the rooms have been designated as part of the Secrets Preferred Club, an elevated experience that includes luxury amenities and offerings such as access to the Preferred Club Lounge, private pool and solarium, daily continental breakfast served in a private restaurant, upgraded bathroom amenities and exclusive concierge services.

The 5-star, adults-only property also includes a new spa, a renovated gym and wide array of sports and fitness offerings, and new meeting facilities with a combined capacity of more than 1,300 people, reinforcing its value proposition for the MICE segment. The property’s design is inspired by the Canarian culture, featuring nods to iconic local figures such as the multidisciplinary artist César Manrique and a mural by the painter Rufina Santana, entitled Las Palmas de Gran Canaria, 1960, which references the islands’ mythology.

“The opening of the second Secrets-branded property in Europe through our alliance with Hesperia Hotels & Resorts, and 14th AMResorts-branded property in Spain, solidifies our expansion in the region,” said Javier Águila, President of ALG’s European Division. “Lanzarote is a strategic destination for our growth, and the opening of Secrets Lanzarote Resort & Spa will allow us to bring our value propostion to key markets such as the UK, Germany, Switzerland, France, Spain and the Canarian market itself.”

Gonzalo Alcaraz, director of the leisure segment of ​​Hesperia Hotels & Resorts, noted that “with this new step in our alliance with AMResorts, we expand our portfolio with a hotel of the highest quality, aimed at the most discerning guests looking for an unforgettable experience in each stay”.

The new property marks the eighteenth Secrets Resorts & Spas property, with branded resorts in Costa Rica, Dominican Republic, Jamaica, Mexico and Spain. The next phase of the ALG and Hesperia Hotels & Resorts alliance will bring the first Dreams® Resorts & Spas-branded property to Spain in 2020, with the conversion of Hesperia Playa Dorada to Dreams Lanzarote Resort & Spa.

To learn more about the ALG advantage, visit

About Apple Leisure Group

Apple Leisure Group® (ALG) is the leading North American travel, hospitality and leisure management group with the only vertically-integrated business model, serving travelers and destinations worldwide. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of subsidiary companies and their brands including: the largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through the well-established vacation brands Apple Vacations®, Funway Holidays®, Travel Impressions®,®, Blue Sky Tours®, Southwest Vacations®, Funjet Vacations®, and United Vacations®; brand management of 5-star and 4-star luxury resorts through AMResorts® award-winning brand portfolio including Zoëtry® Wellness & Spas Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Now Resorts & Spas®, Reflect Resorts & Spas®, Sunscape® Resorts & Spas and Alua® Hotels & Resorts; best-in-class destination management services provided by Amstar DMC and Worldstar®, the exclusive loyalty program Unlimited Vacation Club®; and the innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers. To learn more about the Apple Leisure Group advantage, visit

About AMResorts

AMResorts® collectively provide sales, marketing and brand management services to eight individually unique resort brands including Zoëtry® Wellness & Spa Resorts, Secrets®, Breathless®, Dreams®, Now®, Reflect® and Sunscape® Resorts & Spas, and Alua® Hotels & Resorts. The AMResorts® Collection of Brands is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury®, and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, Panama, and Spain, AMResorts’ 69 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: Zoëtry Wellness & Spa Resorts (; 1-888-4-ZOËTRY); Secrets Resorts & Spas (; 1-866-GO SECRETS); Breathless Resorts & Spas (; 1-855-65-BREATHE); Dreams Resorts & Spas (; 1-866-2-DREAMS); Now Resorts & Spas (; 1-877-NOW-9953); Reflect Resorts & Spas (; 1-855-4REFLECT), Sunscape Resorts & Spas (; 1-866-SUNSCAPE) and Alua Hotels & Resorts ( Images, logos and informational material about the AMResorts® Collection of Brands and properties are available at

About Hesperia Hotels & Resorts

Hesperia is one of the main Spanish hotel groups, with a prominent presence in urban and holiday destinations. It is one of the most experienced and knowledgeable companies in the sector, and has been and owner and operator for 20 years. It currently has 278 hotels, all of them in the 3, 4 and 5.-star sector, with a total of approximately 5,000 rooms located in holiday and urban centers, and a workforce of 1,800. Hesperia Hotels & Resorts’ properties are designed to offer its clients contemporary accommodation and a personalized service in big urban and leisure destinations, increasing its resilience to potential decreases in visitor rates. The group is strongly committed to a portfolio of high-quality and diversified assets, both geographically and by type of activity, resulting in balanced revenues, reduced city risk, greater growth opportunities, and less exposure to seasonality.

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