Its first three European hotels outside of Spain are located on the Greek islands of Crete, Corfu and Zante, and have a total of 845 rooms.
AMResorts currently brand manages 19 resorts in Spain
November 11, 2020 – AMResorts ®, a subsidiary company of Apple Leisure Group ®, the leading North American travel and hospitality management group, has officially expanded its European footprint beyond Spain by taking over the brand management of three resorts in Greece, property of Hotel Investment Partners (HIP), the largest hotel owner in Southern Europe. Since 2019, AMResorts has quickly grown to 19 resorts in the Balearic and Canary Islands of Spain, Greece is now the second European market for the company.
Located in the Greek islands of Crete, Corfu and Zante, the 3 new properties that will be brand managed by AMResorts enjoy prime seafront locations. In total, they offer 845 rooms and will be operated under the Dreams ® Resorts & Spas brand in Crete and Corfu, and under the Alua ® Hotels & Resorts brand in Zante.
The 5-star Dreams Crete will span 357 rooms on a prime location in Malame beach, and the 5-star Dreams Corcyra in Corfu will boast 327 rooms. The Alua Soul Plagos Beach in Zante, will operate in the 4-star segment with 161 rooms.
The three resorts will undergo a major renovation by HIP in order to adapt them to the AMResorts’ brands standards and attributes and will begin operations under the Dreams and Alua Soul brands in the summer of 2022. The Dreams-branded properties will offer AMResorts’ exclusive ‘Unlimited-Luxury’ vacation concept, with unlimited access to gourmet dining options and premium beverages, concierge services and a daily refreshed mini-bar, as well as a Preferred Club. The Alua Soul Plagos Beach will offer its ‘Adults Only’, ‘All inclusive’ concept, which includes breakfast, lunch, dinner and national & international beverages.
“Our arrival to Greece, one of Europe’s main tourist destinations, launches our expansion beyond Spain and proves the interest of institutional investors in the AMResorts portfolio of brands, as well as our proven experience with this type of investment –positioned to play a key role in the dynamization of the hotel industry in the coming year,” said Javier Águila, Group President AMResorts Europe & Global Strategy. “This milestone also confirms the robustness of our company amidst the complex context of the COVID-19 pandemic.”
According to Javier Coll, Group President of Global Business Development, “despite the challenges that our industry has encountered this year, the flexibility of our business model paired with the strength of our brands, conform the backbone of our ongoing expansion in the EMEA territory, and the foundation of our overall success”.
With this operation, AMResorts now has 22 hotels and resorts and 7,205 rooms in Europe. Prior to this agreement, AMResorts already managed 10 properties owned by HIP in the Spanish islands of Mallorca, Ibiza and Fuerteventura.
About Apple Leisure Group
Apple Leisure Group® (ALG) is the leading North American travel, hospitality and leisure management group with the only vertically-integrated business model, serving travelers and destinations worldwide. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands, including: the largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through the well-established vacation brands Apple Vacations ®, BeachBound®, Funway Holidays®, Travel Impressions®, CheapCaribbean.com®,, Blue Sky Tours®, Southwest Vacations®, Funjet Vacations®, and United Vacations®; brand management of 5-star and 4-star luxury resorts through AMResorts® award-winning brand portfolio including Zoëtry® Wellness & Spas Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Now Resorts & Spas®, Reflect Resorts & Spas®, Sunscape® Resorts & Spas and Alua® Hotels & Resorts; best-in-class destination management services provided by Amstar DMC and Worldstar®, the exclusive loyalty program Unlimited Vacation Club®; and the innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers.
To learn more about the Apple Leisure Group advantage, visit appleleisuregroup.com.
AMResorts® collectively provide sales, marketing and brand management services to eight individually unique resort brands including Zoëtry® Wellness & Spa Resorts, Secrets®, Breathless®, Dreams®, Now®, Reflect® Resorts & Spas, Alua® Hotels & Resorts and Sunscape® Resorts & Spas. The AMResorts® collection of brands is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury®, and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, Panama, and Spain, AMResorts’ 67 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: Zoëtry Wellness & Spa Resorts (zoetryresorts.com; 1-888-4-ZOËTRY); Secrets Resorts & Spas (secretsresorts.com; 1-866-GO SECRETS); Breathless Resorts & Spas (breathlessresorts.com; 1-855-65-BREATHE); Dreams Resorts & Spas (dreamsresorts.com; 1-866-2-DREAMS); Now Resorts & Spas (nowresorts.com; 1-877-NOW-9953); Reflect Resorts & Spas (reflectresorts.com), Sunscape Resorts & Spas (sunscaperesorts.com; 1-866-SUNSCAPE) and Alua Hotels & Resorts (aluahotels.com). Images, logos and informational material about the AMResorts® collection of brands and properties are available at amresorts.com/mediasite/media.
Images, logos and informational material about the AMResorts® Collection of Brands and properties are available at amresorts.com/mediasite/media.
HIP was founded in 2015 by Alejandro Hernandez-Puértolas and Banco Sabadell and was acquired by Blackstone real estate funds in 2017. Through follow-on acquisitions, the portfolio has grown to 64 hotels comprising 19,248 keys with footprint in Spain, Greece and Portugal. Today, HIP is the third largest investor in European hotels, after Pandox and Covivio. HIP has a dedicated team of c.100 professionals who specialize in sourcing, executing, renovating and repositioning under-capitalized hotels. The team works in partnership with various hotel operators such as Ritz Carlton, Barcelo, AMR Resorts and Melia to enhance hotel management as well as experience for hotel guests. HIP is investing in excess of €500 million into its existing portfolio of resorts.