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Apple Leisure Group and Grupo Inversor Hesperia reopen two five-star hotels in Lanzarote

  • Dreams Lanzarote Playa Dorada Resorts & Spa, the first of the brand in Europe, makes its inaugural opening as a Dreams-branded resort after a prepandemic 20 million euros renovation

  • Secrets Lanzarote Resort & Spa reopens after being closed since January 2021

JUNE 10, 2021– Apple Leisure Group® (ALG), a leading US group of companies in the leisure travel segment, and Grupo Inversor Hesperia, which owns and and operates these properties, reopened two five-star resorts on the island of Lanzarote on May 28: Dreams Lanzarote Playa Dorada Resort & Spa, which opened its doors as a Dreams-branded resort for the first time after an extensive renovation, and Secrets Lanzarote Resort & Spa.

Boasting 465 rooms, the opening of Dreams Lanzarote Playa Dorada Resort & Spa is a double milestone for Apple Leisure Group: it is the first time that the property opens its doors under an AMResorts brand, and it is also the first AMResorts Dreams-branded resort in Europe. Prior to its opening, the hotel underwent a comprehensive renovation valued at 20 million euros to meet the Dreams Resorts & Spas brand standards.

Located on the beachfront of Playa Blanca and a 10-minute walk from the Marina Rubicón, this is a five-star family resort with a strong gastronomic offering that combines international and local concepts through its five restaurants and nine bars, and offers exclusive services for members of the Preferred Club.

Among its facilities, Dreams Lanzarote Playa Dorada has nine heated swimming pools, some of them with water slides, spa facilities with an exclusive sports center and a wellness center with body and facial treatments, and a fitness area open 24 hours with pool bike, aquagym, yoga and pilates classes. In addition, children have access to an extensive activities and entertainment at the Explorer’s Club while teenagers can enjoy the Core Zone Club with leisure options customized for their age range.

The Secrets Lanzarote Resort & Spa, five-star adults-only concept has operated under the Secrets Resorts & Spa brand since January 2020, and has opened and closed on several occasions due to Covid-19 restrictions, and is the second Secrets-branded resort in Europe.

Javier Coll, Group President of Global Business Development mentioned “each opening we have in Spain is a great accomplishment for the group, while we look at the booking pace with optimism and continue to impulse the leisure travel segment reactivation in Europe, in preparation for the summer season.

Located in the tourist center of Puerto Calero, on the seafront and with six heated outdoor pools, each of its 335 rooms includes the 'Unlimited Experience” concept which exemplifies the highest-end AMResorts establishments in Europe, with a vast gastronomy offering, premium drinks and daily minibar refill and a varied sports and wellness offer.

With this inaugural opening of Dreams and the reopening of Secrets, as of Friday, June 4th, there are 12 hotels operating under the AMResorts brands currently open in Spain, where the company has a total of 47 assets and 12,239 rooms that position the group as the fourth largest hotel company by number of beds in the country.

Javier Águila, President of AMResorts Europe and Global Strategy of the group, stated “we launched the summer campaign with great optimism based on the progress of the vaccine rollout, the recovery of mobility and the desire and intent of the source markets and local tourist to travel.”

Gonzalo Alcaraz, Business managing director for GIHSA, said: we are thrilled to continue raising the bar with these resorts that offer outstanding quality in a safe destination such as Lanzarote, and we trust that the segment will continue to recover in the coming months!

Both resorts reopened their doors in accordance with all local sanitary and safety measures and after the implementation of the CleanComplete Verification™ quality, safety and hygiene program backed by Intertek Cristal, a global leader in health, safety, quality control and risk. The program includes a POSI-Check audit, specially designed to develop and monitor an efficient response to COVID-19 in the restaurant and hospitality sectors with the aim of preserving the health of employees and customers.

In addition, they offer the possibility of getting onsite Covid-19 tests, both PCR and antigens, at a special price to facilitate client compliance with the COVID regulations for their return to their countries.

About Apple Leisure Group®

Apple Leisure Group® (ALG) is a leading North American travel, hospitality and leisure management group with a unique business model, serving travelers and destinations worldwide. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands, including: the largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through the well-established vacation brands Apple Vacations®, BeachBound®, Travel Impressions®, CheapCaribbean.com®, Blue Sky Tours®, Southwest Vacations®, Funjet Vacations®, and United Vacations®; brand management of 5-star and 4-star luxury resorts through AMResorts® award-winning brand portfolio including Zoëtry® Wellness & Spas Resorts, Secrets® Resorts & Spas, Breathless® Resorts & Spas, Dreams® Resorts & Spas, Now® Resorts & Spas, Reflect® Resorts & Spas, Sunscape® Resorts & Spas and Alua® Hotels & Resorts; best-in-class destination management services provided by Amstar DMC and Worldstar®, the exclusive loyalty program Unlimited Vacation Club®; and the innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers.

To learn more about the Apple Leisure Group advantage, visit www.algdevelopment.com.

About AMResorts®

AMResorts® collectively provide sales, marketing and brand management services to eight individually unique resort brands including Zoëtry® Wellness & Spa Resorts, Secrets®, Breathless®, Dreams®, Now®, Reflect® Resorts & Spas, Alua® Hotels & Resorts and Sunscape® Resorts & Spas. The AMResorts® collection of brands is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury®, and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, Panama, and Spain, AMResorts’ 70 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: Zoëtry Wellness & Spa Resorts (zoetryresorts.com; 1-888-4-ZOËTRY); Secrets Resorts & Spas (secretsresorts.com; 1-866-GO SECRETS); Breathless Resorts & Spas (breathlessresorts.com; 1-855-65-BREATHE); Dreams Resorts & Spas (dreamsresorts.com; 1-866-2-DREAMS); Now Resorts & Spas (nowresorts.com; 1-877-NOW-9953); Reflect Resorts & Spas (reflectresorts.com), Sunscape Resorts & Spas (sunscaperesorts.com; 1-866-SUNSCAPE) and Alua Hotels & Resorts (aluahotels.com). Images, logos and informational material about the AMResorts® collection of brands and properties are available at amresorts.com/mediasite/media.

About Grupo Inversor Hesperia (GIHSA)

Grupo Inversor Hesperia (GIHSA) is one of the main Spanish hotel groups with a prominent presence in urban and holiday destinations. It is one of the companies with the most experience and knowledge in the sector, where it has been an owner and operator for 20 years, and currently has 26 hotels in Spain, all of them 3, 4 and 5 stars, with about 4,500 rooms located in holiday and urban centers, and in which about 1,800 professionals can be found. GIHSA properties are designed to offer clients contemporary accommodation and personalized service in places of high urban and tourist traffic, increasing their resistance to possible decreases in tourism rates. The group maintains its commitment to a portfolio of high-quality and diversified assets both geographically and by type of activity, resulting in balanced income, reduced city risk, greater opportunities for growth, and less exposure to seasonality.



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The term “ALG” and “group” are used in this website for convenience to refer to Apple Leisure Group, or one or more of the group affiliates, which collectively provide sales, marketing and brand management services to resort and hotel brands; hotel & resort membership program; leisure travel and destination management services, and technology solutions to travel agents and suppliers.