AMR™ Collection’s luxury, family-friendly resort brand expands footprint in Mexico
NEWTOWN SQUARE, PA (October 21, 2021) — Apple Leisure Group® (“ALG”), a leading North American resort brand management, leisure travel and hospitality group, continues to expand with the signing of Dreams® Cozumel Cape Resort & Spa. The Dreams® Resorts & Spas by AMR™ Collection resort will be the brand’s first resort in Cozumel and its 24th resort overall. The deal reaffirms ALG’s commitment to Mexico, where AMR Collection™ has 39 of its 102 resorts across six award-winning brands.
“Mexico is a cornerstone of AMR’s success and growth, as travelers in the U.S. and beyond continue to seek out the beautiful destinations and world-class hospitality it is known for,” said Javier Coll, Group President of AMResorts Global Business Development. “The Dreams® Resorts & Spas brand is among AMR™ Collection’s most popular and respected brands due to the consistent, high-quality experiences guests of all ages enjoy from property to property – we are confident in the addition of Dreams® Cozumel Resort & Spa to bring the brand standards to a new destination in Mexico.”
Opening soon, Dreams® Cozumel Cape Resort & Spa will feature 154 Preferred Club suites, luxuriously decorated with outstanding views, including Jr Suites with swim-up access and ocean front views, and family suites that can accommodate up to six people in connecting rooms. The resort will become the largest complex in Cozumel with access to the largest beach extension and spa on the island.
As part of the brand’s signature Unlimited-Luxury® inclusions, Dreams® Cozumel Resort & Spa will offer four bars and lounges, four gourmet à la carte dining choices, pool and beach service, unlimited international and domestic top-shelf spirits, 24-hour room and concierge services, daily activities and entertainment, nightly events and more. Guests of all ages staying at Dreams Cozumel Resort & Spa will have access to neighboring Sunscape® Sabor Cozumel, while guests 18 and older will have access to nearby Secrets® Aura Cozumel.
To further enhance guest safety and peace of mind, the brand offers AMR™ Collection’s CleanComplete Verification™. The 360-degree quality, safety and hygiene protocols take into account every aspect of resort operations, backed by the highest-level third-party certification.
To learn more about the Apple Leisure Group advantage, visit www.algdevelopment.com.
The term “ALG” and “group” are used in this release for convenience to refer to Apple Leisure Group, or one or more of the group affiliates, which collectively provide sales, marketing and brand management services to resort and hotel brands; hotel & resort membership program; leisure travel and destination management services, and technology solutions to travel agents and suppliers.
About Apple Leisure Group®
Apple Leisure Group® (ALG) is a leading North American resort brand-management, travel and hospitality group with a unique business model serving travelers and destinations worldwide. ALG, through its group of affiliated companies, consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging its portfolio of brands including: AMResorts LP, or one or more of its affiliates, collectively provide sales, marketing, and brand management services to resort and hotel brands under the AMR™ Collection including 5-star and 4-star luxury award-winning brands including Secrets® Resorts & Spas, Dreams® Resorts & Spas, Breathless® Resorts & Spas, Zoëtry® Wellness & Spa Resorts, Alua® Hotels & Resorts, Sunscape® Resorts & Spas and Now® Resorts & Spas; ALG Vacations®, one of the largest sellers of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, with well-established brands: Apple Vacations®, Funjet Vacations®, Travel Impressions®, CheapCaribbean.com®, BeachBound®, Blue Sky Tours®, Southwest Vacations®, and United Vacations®; the exclusive membership program Unlimited Vacation Club®; best-in-class destination management services provided by Amstar DMC; and the innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers.
About AMR™ Collection
The AMR™ Collection includes six distinct resort and hotel brands designed to celebrate every moment for every lifestyle and stage of life including Secrets®, Dreams®, Breathless® Resorts & Spas, Zoëtry® Wellness & Spa Resorts, Alua® Hotels & Resorts and Sunscape® Resorts & Spas. The AMR™ Collection of brands is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury®, and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, Panama, St. Martin, and Spain, the 102 award-winning properties under the AMR™ Collection treat every guest to premium accommodations, desirable locations, and extraordinary inclusions. Visit the AMR™ Collection of brands: Secrets Resorts & Spas, Dreams Resorts & Spas, Breathless Resorts & Spas, Zoëtry Wellness & Spa Resorts, Alua Hotels & Resorts and Sunscape Resorts & Spas. AMR™ Collection will manage Now Emerald Cancun until it transitions to the Dreams Resorts & Spas brand. AMResorts, L.P., or one or more of its affiliates, collectively provide sales, marketing, and brand management services to resort and hotel brands under the AMR Collection. Images, logos and informational material about the AMR™ Collection of brands and properties are available at amresorts.com/mediasite/media.