AMR™ Collection’s adults-only luxury resort brand expands its presence in the Dominican Republic
NEWTOWN SQUARE, PA (May 12, 2022) — Apple Leisure Group® (“ALG”), a leading North American resort brand management, leisure travel and hospitality group, part of Hyatt, continues to expand with an ALG affiliate signing of Secrets® Tides Punta Cana. The new-build resort will be the Secrets® Resorts & Spas by AMR™ Collection brand’s third resort in Punta Cana and AMR™ Collection’s 13th resort in the destination.
Expected to open in Fall 2023, Secrets® Tides Punta Cana will feature 670 luxuriously appointed rooms, including swim out suites, all offering incredible views of the turquoise Caribbean Sea or immersive gardens. The adults-only resort will provide guests with an intimate hideaway surrounded by all-encompassing foliage, modern architecture and stunning views. It features a unique style designed to bring guests together while providing secret nooks for serene moments.
A press conference organized by Codelpa, Secrets® Tides Punta Cana’s owner, for the groundbreaking was held on May 12, 2022, during the Dominican Annual Tourism Exchange (DATE). Key attendees included the Honorable President of the Dominican Republic, Luis Abinader, the Minister of Tourism, David Collado, President of Codelpa, Álvaro Peña, President & CEO of Apple Leisure Group and Executive Vice President of Hyatt, Alejandro Reynal, President of Grupo Martinón, Enrique Martinón, President of Asonahores, Rafael Blanco and Vice President of Asonahores, Andrés Marranzini.
“We are thrilled to introduce Secrets® Tides Punta Cana as AMR™ Collection’s newest addition to further strengthen the brand’s presence in the Dominican Republic, where AMR™ Collection has 13 branded resorts – including 11 open and two under construction – and 6,500 rooms across five award-winning brands,” said Javier Coll, Group President of Global Business Development at Apple Leisure Group®. The sophisticated new resort will have an investment of $175 million by owner Alvaro Peña of Codelpa, who is also overseeing construction, while generating approx. 2,435 jobs in the destination, including more than 2,000 construction jobs, 935 direct jobs and over 1,500 indirect jobs.”
As part of the brand’s signature Unlimited-Luxury® inclusions, Secrets® Tides Punta Cana will offer six gourmet à la carte dining choices, including a Mediterranean Asian fusion restaurant and a Brazilian-themed restaurant, a buffet restaurant, 8 bars and lounges, pool and beach service, unlimited international and domestic top-shelf spirits, 24-hour room and concierge services, a world-class Secrets Spa by Pevonia®, daily activities and entertainment, nightly events and more.
To further enhance guest safety and peace of mind, the brand offers AMR™ Collection’s CleanComplete Verification™. The 360-degree quality, safety and hygiene protocols take into account every aspect of resort operations.
To learn more about the Apple Leisure Group ® advantage, visit www.algdevelopment.com.
The term “ALG” and “group” are used in this release for convenience to refer to Apple Leisure Group, or one or more of the group affiliates, which collectively provide sales, marketing and brand management services to resort and hotel brands; hotel & resort membership program; leisure travel and destination management services, and technology solutions to travel agents and suppliers.
About Apple Leisure Group®
Apple Leisure Group® (ALG), part of Hyatt (hyatt.com), is a leading North American resort brand-management, leisure travel and hospitality group with a unique business model serving travelers and destinations worldwide. ALG, through its group of affiliated companies, is consistently focused on delivering exceptional value to travelers and strong performance to resort owners by strategically leveraging its portfolio of brands including: AMResorts LP, or one or more of its affiliates which collectively provide sales, marketing, and brand management services to resort and hotel brands under the AMR™ Collection including 5-star and 4-star luxury award-winning brands including Secrets® Resorts & Spas, Dreams® Resorts & Spas, Breathless Resorts & Spas®, Zoëtry® Wellness & Spa Resorts, Vivid Hotels & Resorts®, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas ; ALG Vacations®, one of the largest sellers of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, with well-established brands: Apple Vacations®, Funjet Vacations®, Travel Impressions®, CheapCaribbean.com®, BeachBound®, Blue Sky Tours®, Southwest Vacations®, and United Vacations®; the exclusive membership program Unlimited Vacation Club®; best-in-class destination management services provided by Amstar DMC; and the innovative technology solutions provider Trisept Solutions®. To learn more about the Apple Leisure Group advantage, visit www.appleleisuregroup.com.
About AMR™ Collection
As part of Hyatt’s portfolio of brands (hyatt.com), the AMR™ Collection is one of the largest portfolios of luxury all-inclusive resorts with presence in the Americas, Greece and Spain and includes seven distinct resort and hotel brands designed to celebrate every moment for every lifestyle and stage of life including Secrets® Resorts & Spas, Dreams® Resorts & Spas, Breathless Resorts & Spas®, Zoëtry® Wellness & Spa Resorts, Vivid Hotels & Resorts®, Alua Hotels & Resorts® and Sunscape® Resorts & Spas. Stay tuned for details on how and when AMR™ Collection properties will participate in Hyatt’s World of Hyatt loyalty program. The AMR™ Collection of brands is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury®, and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, Panama, St. Martin, St. Lucia, Spain, and Greece, the approximately 100 award-winning properties under the AMR™ Collection treat every guest to premium accommodations, desirable locations, and extraordinary inclusions. Visit the AMR™ Collection of brands here: Secrets® Resorts & Spas, Dreams® Resorts & Spas, Breathless Resorts & Spas®, Zoëtry® Wellness & Spa Resorts, Vivid Hotels & Resorts®, Alua Hotels & Resorts® and Sunscape® Resorts & Spas. Images, logos and informational material about the AMR™ Collection of brands and properties are available at amrmediasite.com