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APPLE LEISURE GROUP® DEVELOPMENT SIGNS SECRETS® IMPRESSION ISLA MUJERES

AMR™ Collection’s adults-only, luxury Secrets® Resorts & Spas brand adds first property in Isla Mujeres to expand its presence in Quintana Roo, Mexico


NEWTOWN SQUARE, PA (May 16, 2022) Apple Leisure Group® (“ALG”), a leading North American resort brand management, leisure travel and hospitality group, part of Hyatt, announced today that an ALG affiliate has entered into an agreement with Secrets® Impression Isla Mujeres, which will bring the Secrets® Resorts & Spas brand to Isla Mujeres, an island located about eight miles off the coast of Cancun in Mexico.


Expected to open in December 2022, the adults-only Secrets® Impression Isla Mujeres will feature 125 luxurious suites with double rain showers and terrace whirlpools with unobstructed views overlooking the turquoise Caribbean Sea. The resort will boast breathtaking modern architecture, four-tiered infinity pools, one large whirlpool (30 guests) and an exhilarating waterslide swirling down from the main pool to the ocean.


“AMR™ Collection is thrilled with the addition of Secrets® Impression Isla Mujeres to bring the luxury resort brand and its second-ever Impression concept to the island paradise within Mexico’s popular Yucatan Peninsula,” said Javier Coll, Group President of Global Business Development at Apple Leisure Group®. “Demand for unforgettable vacation experiences in settings that prioritize luxury, personalization and service is at a high. “The Impression concept further optimizes this segment, elevates the already high standards and strong foundation of the Secrets Resorts & Spas brand, and meets luxury travelers where they are.”


As part of the Secrets Impression line of resorts, guests can expect to transcend extraordinary with personalized butler service and Endless-Privileges™ inclusions. The resort will offer exclusive experiences tailored to guest preferences, service dedicated to their specific desires and curated gastronomy designed to rise above all expectations.



With private boat or catamaran transfer from mainland Cancun to the resort’s private pier, guests will have unlimited access to 5 gourmet a la carte dining choices and 3 casual venues, as well as 9 bars and lounges with unlimited international and domestic top-shelf spirits, 24-hour room concierge services, pool and beach service. Secrets® Impression Isla Mujeres will also feature a stunning Welcome Yacht lounge, a world-class Secrets Spa and fitness center, stunning rooftop infinity pools, a unique chic rooftop terrace featuring fireplaces and a stylish restaurant and bar, an over the water al fresco cinema club with hammocks and lounge sitting area, golf carts and bikes for island-touring and day to night activities and entertainment.


To further enhance guest safety and peace of mind, the brand offers AMR Collection’s CleanComplete Verification™. The 360-degree quality, safety and hygiene protocols take into account every aspect of resort operations, backed by one of the highest-level third-party certification.


To learn more about the Apple Leisure Group ® advantage, visit www.algdevelopment.com.


The term “ALG” and “group” are used in this release for convenience to refer to Apple Leisure Group, or one or more of the group affiliates, which collectively provide sales, marketing and brand management services to resort and hotel brands; hotel & resort membership program; leisure travel and destination management services, and technology solutions to travel agents and suppliers.


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About Apple Leisure Group®

Apple Leisure Group® (ALG), part of Hyatt (hyatt.com), is a leading North American resort brand-management, leisure travel and hospitality group with a unique business model serving travelers and destinations worldwide. ALG, through its group of affiliated companies, is consistently focused on delivering exceptional value to travelers and strong performance to resort owners by strategically leveraging its portfolio of brands including: AMResorts LP, or one or more of its affiliates which collectively provide sales, marketing, and brand management services to resort and hotel brands under the AMR™ Collection including 5-star and 4-star luxury award-winning brands including Secrets® Resorts & Spas, Dreams® Resorts & Spas, Breathless Resorts & Spas®, Zoëtry® Wellness & Spa Resorts, Vivid Hotels & Resorts®, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas ; ALG Vacations®, one of the largest sellers of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, with well-established brands: Apple Vacations®, Funjet Vacations®, Travel Impressions®, CheapCaribbean.com®, BeachBound®, Blue Sky Tours®, Southwest Vacations®, and United Vacations®; the exclusive membership program Unlimited Vacation Club®; best-in-class destination management services provided by Amstar DMC; and the innovative technology solutions provider Trisept Solutions®. To learn more about the Apple Leisure Group advantage, visit www.appleleisuregroup.com.


About AMR Collection

As part of Hyatt’s portfolio of brands (hyatt.com), the AMR™ Collection is one of the largest portfolios of luxury all-inclusive resorts with presence in the Americas, Greece and Spain and includes seven distinct resort and hotel brands designed to celebrate every moment for every lifestyle and stage of life including Secrets® Resorts & Spas, Dreams® Resorts & Spas, Breathless Resorts & Spas®, Zoëtry® Wellness & Spa Resorts, Vivid Hotels & Resorts®, Alua Hotels & Resorts® and Sunscape® Resorts & Spas. Stay tuned for details on how and when AMR™ Collection properties will participate in Hyatt’s World of Hyatt loyalty program. The AMR™ Collection of brands is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury®, and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, Panama, St. Martin, St. Lucia, Spain, and Greece, the approximately 100 award-winning properties under the AMR™ Collection treat every guest to premium accommodations, desirable locations, and extraordinary inclusions. Visit the AMR™ Collection of brands here: Secrets® Resorts & Spas, Dreams® Resorts & Spas, Breathless Resorts & Spas®, Zoëtry® Wellness & Spa Resorts, Vivid Hotels & Resorts®, Alua Hotels & Resorts® and Sunscape® Resorts & Spas. Images, logos and informational material about the AMR™ Collection of brands and properties are available at amrmediasite.com


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The term “ALG” and “group” are used in this website for convenience to refer to Apple Leisure Group, or one or more of the group affiliates, which collectively provide sales, marketing and brand management services to resort and hotel brands; hotel & resort membership program; leisure travel and destination management services, and technology solutions to travel agents and suppliers.