The resort, located in Fuerteventura, is property of Hotel Investment Partners (HIP) and will be managed as a Secrets® brand under AMR™ Collection
With an oceanfront location next to Corralejo Natural Park, this is the resort’s first renovation since its inauguration in 2004.
The renovation respected the hotel’s personality, one of the greatest luxury landmarks on the island chain, and it has expanded the rooms, its gastronomic offerings and the Spa.
The adults-only grand luxury five-star resort has 245 rooms and will offer the Unlimited-Luxury® concept by AMR™ Collection.
JANUARY 17 2022.- Apple Leisure Group® (“ALG”), a leading North American resort brand management, leisure travel and hospitality group, and Hotel Investment Partners (HIP), a leading investor in leisure hotels in southern Europe, announced the opening of the new Secrets® Bahía Real Resort & Spa after an investment of 10 million euros. Located on the island of Fuerteventura, surrounded by Dunas de Corralejo Natural Park, and with views of Isla de Lobos and Lanzarote, the renovated Bahía Real is a grand luxury five-star hotel that will be managed under the adults-only brand Secrets® Resorts & Spas, part of AMR™ Collection.
The hotel’s unique personality and surroundings required a repositioning plan that respected its identity and, at the same time, could bring to life a distinctive value proposition, appropriate to its category. The investment, which is the first since the hotel inauguration in 2004, has focused on renovating the rooms and public areas, while preserving the original structure. The project incorporated endemic materials while the design concept was inspired on the Natural Park.
The resort boasts 245 spacious rooms with ocean views, designed by the renowned interior designer Tomas Alía, and will offer the Unlimited-Luxury® concept of AMR™ Collection, where everything is included: domestic and international premium beverages, unlimited natural juices and sodas, welcome cocktail and refreshing towel, minibar restocked daily with sodas, bottled water and beer; pool service, 24 hour room and concierge service, activities and night live entertainment, among other services. In addition, the Preferred Club guests of Secrets® Bahía Real will have access to the best 40 suites in the property, and private areas such as the lounge serving beverages and snacks, personalized check-in and superior amenities.
The renovation of leisure areas has followed the same guidelines: create spaces that blend naturally with the surroundings and bring to life exclusive experiences. In that sense, one of the most distinctive characteristics of the newly renovated Bahía Real is its Spa by Nature Bissé. Hosted in nearly 27,000 square feet and an extensive selection of treatments, therapies and stunning water circuit areas. The Fitness Club is fully equipped with state of the art technology for cardio and strength training; and diverse sports programs and activities like windsurfing, sailing, diving, jeep tours, horse riding, etc.
Another highlight of this resort is its diverse gastronomic scene, featuring the latest world trends in eight restaurants that range from local and traditional cuisine, to international avant garde. and six vibrant bars. The options include a Teppanyaki bar at Himitsu, Asian flavors explosion at Gohan, local and Majorcan dishes at Chozo, and Mediterranean gourmet food at Olio.
HIP continues to reposition its hotel assets in the Canary Islands, one of its strategic destinations. The transformation process of this iconic resort with such a unique location focused on enhancing the value proposition of both, the asset and the destination.
Secrets® Bahía Real Resort & Spa is the first Secrets® branded property in Fuerteventura, and the third in Spain, with Secrets® Mallorca Villamil and Secrets® Lanzarote Resort & Spa. The resort began operations with an ALG affiliate in 2020, closed temporarily to undergo a major renovation and reopened last December 1st. under the Secrets brand. This unique property complies with all the health safety measures dictated by the Island, and follows a strict quality, safety and hygiene program CleanComplete Verification®.
Javier Águila, Group President for Apple Leisure Group Europe and Global Strategy, said, “the opening of Secrets® Bahía Real is a testimony to the great relationship between ALG and HIP, with whom we have a total of 18 management agreements Moreover, with this opening we are reinforcing our positioning in Fuerteventura, where there are 3 AMR™ Collection branded hotels and a strong focus on attracting high-end tourists to the Island”.
The term “ALG” and “group” are used in this release for convenience to refer to Apple Leisure Group, or one or more of the group affiliates, which collectively provide sales, marketing and brand management services to resort and hotel brands; hotel & resort membership program; leisure travel and destination management services, and technology solutions to travel agents and suppliers.
HIP was founded in 2015 by Alejandro Hernández-Puértolas and Banco Sabadell and was subsequently acquired by Blackstone in 2017. Through subsequent acquisitions, the portfolio has grown to 65 hotels totaling 20k keys across Spain, Greece, and Portugal. Currently, HIP is the third biggest hotel investor in Europe, only behind of Pandox and Covivio. HIP has a dedicated team of around 100 professionals specialized in acquisitions, execution, renovation and repositioning of well-located but undercapitalized hotels. The team works in partnership with various hotel operators such as Ritz-Carlton, Barceló, AMR Resorts by Hyatt, Hilton, Ledra and Marriott with the aim of improving hotel management and travelers' experience during their stay. HIP will invest more than 600 million euros in its existing portfolio of resorts.
About Apple Leisure Group®
Apple Leisure Group® (ALG), part of Hyatt (hyatt.com), is a leading North American resort brand-management, leisure travel and hospitality group with a unique business model serving travelers and destinations worldwide. ALG, through its group of affiliated companies, is consistently focused on delivering exceptional value to travelers and strong performance to resort owners by strategically leveraging its portfolio of brands including: AMResorts LP, or one or more of its affiliates which collectively provide sales, marketing, and brand management services to resort and hotel brands under the AMR™ Collection including 5-star and 4-star luxury award-winning brands including Secrets® Resorts & Spas, Dreams® Resorts & Spas, Breathless® Resorts & Spas, Zoëtry® Wellness & Spa Resorts, Alua® Hotels & Resorts, and Sunscape® Resorts & Spas (stay tuned for details on how and when AMR™ Collection properties will participate in Hyatt’s World of Hyatt loyalty program); ALG Vacations®, one of the largest sellers of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, with well-established brands: Apple Vacations®, Funjet Vacations®, Travel Impressions®, CheapCaribbean.com®, BeachBound®, Blue Sky Tours®, Southwest Vacations®, and United Vacations®; the exclusive membership program Unlimited Vacation Club®; best-in-class destination management services provided by Amstar DMC; and the innovative technology solutions provider Trisept Solutions®. To learn more about the Apple Leisure Group advantage, visit www.appleleisuregroup.com.
About AMR™ Collection
As part of Hyatt’s portfolio of brands (hyatt.com), the AMR™ Collection is one of the largest portfolios of luxury all-inclusive resorts in the Americas and Spain and includes six distinct resort and hotel brands designed to celebrate every moment for every lifestyle and stage of life including Secrets® Resorts & Spas, Dreams® Resorts & Spas, Breathless® Resorts & Spas, Zoëtry® Wellness & Spa Resorts, Alua® Hotels & Resorts brand, and Sunscape® Resorts & Spas. Stay tuned for details on how and when AMR™ Collection properties will participate in Hyatt’s World of Hyatt loyalty program. The AMR™ Collection of brands is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury®, and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, Panama, St. Martin, St. Lucia, Spain, Greece, the approximately 100 award-winning properties under the AMR™ Collection treat every guest to premium accommodations, desirable locations, and extraordinary inclusions. Visit the AMR™ Collection of brands here: Secrets® Resorts & Spas, Dreams® Resorts & Spas, Breathless® Resorts & Spas, Zoëtry® Wellness & Spa Resorts, Alua® Hotels & Resorts and Sunscape® Resorts & Spas. Images, logos and informational material about the AMR™ Collection of brands and properties are available at amresorts.com/mediasite.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of September 30, 2021, Hyatt’s portfolio included more than 1,000 hotel and all-inclusive properties in 69 countries across six continents, and the acquisition of Apple Leisure Group added 96 properties in 10 countries as of November 1, 2021. Hyatt’s offerings include the Park Hyatt®, Miraval®, Grand Hyatt®, Alila®, Andaz®, The Unbound Collection by Hyatt®, Destination by Hyatt™, Hyatt Regency®, Hyatt®, Hyatt Ziva™, Hyatt Zilara™, Thompson Hotels®, Hyatt Centric®, Caption by Hyatt, JdV by Hyatt™, Hyatt House®, Hyatt Place®, UrCove, and Hyatt Residence Club® brands, as well as resort and hotel brands under the AMR™ Collection, including Secrets® Resorts & Spas, Dreams® Resorts & Spas, Breathless® Resorts & Spas, Zoëtry® Wellness & Spa Resorts, Alua® Hotels & Resorts, and Sunscape® Resorts & Spas. Hyatt’s subsidiaries operate the World of Hyatt® loyalty program, ALG Vacations®, Unlimited Vacation Club®, Amstar DMC destination management services, and the Trisept Solutions® travel technology platform. For more information, please visit www.hyatt.com.
Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,” “likely,” “will,” “would” and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to, risks associated with the consummation of the Apple Leisure Group (“ALG”) acquisition, including the related incurrence of material additional indebtedness; our ability to successfully integrate ALG's employees and operations into ours; the ability to realize the anticipated benefits of the acquisition of ALG as rapidly or to the extent anticipated; the duration of the COVID-19 pandemic and the pace of recovery following the pandemic, any additional resurgence, or COVID-19 variants; the short and longer-term effects of the COVID-19 pandemic, including the demand for travel, transient and group business, and levels of consumer confidence; the impact of the COVID-19 pandemic, any additional resurgence, or COVID-19 variants, and the impact of actions that governments, businesses, and individuals take in response, on global and regional economies, travel limitations or bans, and economic activity, including the duration and magnitude of its impact on unemployment rates and consumer discretionary spending; the broad distribution and efficacy of COVID-19 vaccines and wide acceptance by the general population of such vaccines; the ability of third-party owners, franchisees, or hospitality venture partners to successfully navigate the impacts of the COVID-19 pandemic, any additional resurgence, or COVID-19 variants; general economic uncertainty in key global markets and a worsening of global economic conditions or low levels of economic growth; the rate and the pace of economic recovery following economic downturns; global supply chain constraints and interruptions; risks affecting the luxury, resort, and all-inclusive lodging segments; levels of spending in business, leisure, and all-inclusive segments as well as consumer confidence; declines in occupancy and average daily rate; limited visibility with respect to future bookings; loss of key personnel; domestic and international political and geo-political conditions, including political or civil unrest or changes in trade policy; hostilities, or fear of hostilities, including future terrorist attacks, that affect travel; travel-related accidents; natural or man-made disasters such as earthquakes, tsunamis, tornadoes, hurricanes, floods, wildfires, oil spills, nuclear incidents, and global outbreaks of pandemics or contagious diseases, such as the COVID-19 pandemic, or fear of such outbreaks; our ability to successfully achieve certain levels of operating profits at hotels that have performance tests or guarantees in favor of our third-party owners; the impact of hotel renovations and redevelopments; risks associated with our capital allocation plans, share repurchase program, and dividend payments, including a reduction in, or elimination or suspension of, repurchase activity or dividend payments; the seasonal and cyclical nature of the real estate and hospitality businesses; changes in distribution arrangements, such as through internet travel intermediaries; changes in the tastes and preferences of our customers; relationships with colleagues and labor unions and changes in labor laws; the financial condition of, and our relationships with, third-party property owners, franchisees, and hospitality venture partners; the possible inability of third-party owners, franchisees, or development partners to access capital necessary to fund current operations or implement our plans for growth; risks associated with potential acquisitions and dispositions and the introduction of new brand concepts; the timing of acquisitions and dispositions, and our ability to successfully integrate completed acquisitions with existing operations; failure to successfully complete proposed transactions (including the failure to satisfy closing conditions or obtain required approvals); our ability to successfully execute on our strategy to expand our management and franchising business while at the same time reducing our real estate asset base within targeted timeframes and at expected values; declines in the value of our real estate assets; unforeseen terminations of our management or franchise agreements; changes in federal, state, local, or foreign tax law; increases in interest rates and operating costs; foreign exchange rate fluctuations or currency restructurings; lack of acceptance of new brands or innovation; general volatility of the capital markets and our ability to access such markets; changes in the competitive environment in our industry, including as a result of the COVID-19 pandemic, industry consolidation, and the markets where we operate; our ability to successfully grow the World of Hyatt loyalty program and ALG's membership offering; cyber incidents and information technology failures; outcomes of legal or administrative proceedings; violations of regulations or laws related to our franchising business; and other risks discussed in the Company’s filings with the U.S. Securities and Exchange Commission (“SEC”), including our annual report on Form 10-K and our Quarterly Reports on Form 10-Q, which filings are available from the SEC. These factors are not necessarily all of the important factors that could cause our actual results, performance or achievements to differ materially from those expressed in or implied by any of our forward-looking statements. We caution you not to place undue reliance on any forward-looking statements, which are made only as of the date of this press release. We undertake no obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.