Apple Leisure Group Announces New Strategic Role to Support Company’s Rapid Expansion in Europe
Jordi de las Moras joins global leadership team as Managing Director of Apple Leisure Group, Europe
PALMA DE MALLORCA, Spain and NEWTOWN SQUARE, Pennsylvania (July 18, 2018) – Apple Leisure Group (ALG) today announced Jordi de las Moras as Managing Director of Apple Leisure Group’s resort segment in Europe. In this newly created position, Moras will lead the company’s European division across the continent. Based in Palma de Mallorca in Spain, de las Moras will directly report to Javier Coll, Executive Vice President and Chief Strategy Officer of ALG.
In May 2018, ALG announced that it will bring AMResorts’ award-winning brands, Secrets Resorts & Spas and Dreams Resorts & Spas, to Europe, beginning in Spain. The company also announced the creation of Amigo Hotels & Resorts, a new three-star all-inclusive resort brand catering to families and couples, emphasizing a high caliber of service and quality-driven F&B program.
“Europe is an integral part of our global expansion strategy, and we have now positioned ourselves to properly capitalize on the market,” said Coll. “Jordi brings more than two decades of hospitality industry expertise in the market, and will be instrumental in introducing AMResorts’ innovative approach to the all-inclusive resort experience in Europe.”
De las Moras joins ALG from Valtur Milan, where he held the positions of Chief Commercial Officer and Chief Marketing Officer with the mission of transforming the traditional tour operator into a hotel chain with 15 hotels across Italy and Croatia. Prior to his time with Valtur Milan, Jordi was with Melia Hotels International for 17 years, where he held several positions including serving as Commercial Director for Spain’s leisure hotels in the Spanish coast, Balearic and Canary Islands, and Senior Sales and Contracting Director Leisure for Global Europe and Russia. He is fluent in Spanish, Catalan, English, German, French, and Italian.
To learn more about ALG’s European hotel development opportunities in the luxury all-inclusive space, please visit www.algdevelopment.com.
About Apple Leisure Group
Apple Leisure Group® (ALG) is the leading North American travel, hospitality and leisure management group with the only vertically-integrated business model, serving travelers and destinations worldwide. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of businesses across five segments, comprising: the largest seller of vacation packages in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.4 million passengers annually through the well-established vacation brands Apple Vacations ®, Mark International®, Travel Impressions®, CheapCaribbean.com®,, Blue Sky Tours®, Southwest Vacations, Funjet Vacations®, and United Vacations; brand management of 5-star and 4-star luxury resorts through AMResorts® award-winning brand portfolio including Zoëtry® Wellness & Spas Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Now Resorts & Spas®, and Sunscape® Resorts & Spas; best-in-class destination management services provided by Amstar DMC and Worldstar®, the exclusive travel club Unlimited Vacation Club®; and the innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers.
AMResorts collectively provides sales, marketing and brand management services to six individually unique resort brands including Zoëtry Wellness & Spa Resorts, Secrets, Breathless, Dreams, Now and Sunscape Resorts & Spas. The Newtown Square-based company is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury® and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, and Panama, AMResorts’ more than 52 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: boutique Zoëtry® Wellness & Spa Resorts (zoetryresorts.com; 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (secretsresorts.com; 1-866-GO SECRETS); high-energy Breathless® Resorts & Spas (breathlessresorts.com; 1-855-65-BREATHE); family-friendly Dreams® Resorts & Spas (www.dreamsresorts.com; 1-866-2-DREAMS); vibrant Now® Resorts & Spas (nowresorts.com; 1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (sunscaperesorts.com; 1-866-SUNSCAPE). Images, logos and informational material about the AMResorts Collection of brands and properties are available at amresorts.com/mediasite/media.